Weblogging 101
Making the connection: The objective of real estate weblogging is visceral and viral, not rape and run
Saturday, July 28th, 2007This will have to be brief, because I’m crushed for time, but we’re promoting Real Estate Weblogging 101 at the StarPower Conference this morning, so it’s a topical topic.
The premise: The commercial value of real estate weblogging comes from making a visceral connection with future clients, ideally leading to viral results, not spam-trolling for short-term [...]
The goal of real estate blogging is not SEO results but making enduring connections with your client base
Monday, June 25th, 2007Marketer non pariel Brian Brady contributes a brand new article today: Building an audience: Using blogging, social networks, email newsletters and viral marketing instead of SEO. If we assume that the RE.net is only going to get more crowded, then SEO results could prove to be a diminishing return. On the other hand, making direct [...]
Our first post-publication contribution: “But Does All That Blogging Get You CLIENTS?!?”
Thursday, June 21st, 2007Jay Thompson, The Phoenix Real Estate Guy brings us the first article to be added after the site has launched: But Does All That Blogging Get You CLIENTS?!?:
Real estate is a “people business”. Yes, people chose a real estate agent based on their experience, qualifications and knowledge (incidentally, a real estate blog is the perfect [...]
Initial blog reactions to Real Estate Weblogging 101
Thursday, June 21st, 2007We just launched this morning, and the users of this site will find their way here over time. But here are some initial reactions from other real estate websites:
As you might imagine, BloodhoundBlog had its say.
Arizona Mortgage Guru weighs in.
Problogger Tom Royce of The Real Estate Bloggers has his say.
REMBEX founder Todd Carpenter speak up [...]
Open for business — at least in beta form…
Thursday, June 21st, 2007Every weblog has to have a first post, and this is ours. As time goes on, we’ll use this space to track upgrades to the text of the book. For now, the real action is over in the sidebar. Use it, enjoy it, and use the comments, there or here, to let us know what [...]