An RE.net taxonomy: Types of real estate weblogs
At the start of this book, I pointed out that there is no one right way to do a real estate weblog. Webloggers tend to be very stout-minded people, so it’s easy for us to convey the idea that my-way-is-the-only-way. Likewise, commercial vendors of weblogging solutions are committed to selling and re-selling a one-size-fits-all strategy.
On size does not fit all.
The real estate weblogging taxonomy shown here illustrates this idea perfectly. Taxonomy is the science of categorizing things. Of course, not everything can be neatly categorized, but the elucidation of categories can focus the mind, helping us to understand where certain weblogs might fit, which are hybrids of two or more categories, and which can only be described by the creation of new categories.
This is an organic list. I may not have created enough categories, or I may have created some in error. I may have certain weblogs — offered here as examples — miscatalogued. If you think I’ve got something wrong, say so in the comments.
Here’s the best part though: This list can tell you what’s been done so far in real estate weblogging, but nothing can keep you from coming up with something brand new.
- Real Estate Industry, real estate industry focus for professionals, BloodhoundBlog
- National Interest, real estate focus for consumers, The Real Estate Webloggers, About Home Buying & Selling Real Estate
- Local Interest, local real estate focus for consumers, The San Diego Home Blog, Brokers First Realty, The Phoenix Real Estate Guy
- Hyperlocal Interest, hyperlocal real estate focus for consumers, McCormick Ranch Real Estate & Homes
- Neighborhood, hyperlocal focus, not real estate oriented, RealCrozetVA
- Architecture/Decor, elaboration of design for consumers
- Real Estate Aficionado, homes, decor and construction for consumers, SocketSite.com
- Home Remodeling/Refurbishing/Restoration, homes improvement how-to for consumers
- Staging, home staging for consumers or professionals, Home Staging Rants & Ravings
- Appraisal, home appraisals for other appraisers, Appraisal Scoop
- Title, title and escrow for professionals
- Home Inspection, home inspection for consumers or professionals, Homewerx Home Inspection Blog
- Vendor, vendors appealing to professionals, Ubertor Real Estate Blog
- Weblogging Vendor, weblogging vendors appealing to professionals, The Real Estate Tomato
- Corporate, corporate PR for consumers and professionals, ShackBlog, Zillow Blog
- Investor, real estate investing advice and discussion, BawldGuy Talking, Real Estate Investing for Real Blog
- Loan Officer, mortgage lenders appealing to consumers, America’s Most Opinionated Mortgage Broker, The Mortgage Reports Blog, Blown Mortgage
- Mortgage Industry, mortgage industry news for consumers or professionals, Mortgage Matters
- Technology, real estate technology news for professionals, The Future of Real Estate Marketing
- Marketing, real estate marketing news for professionals, Real Estate Marketing Blog
- Commercial Real Estate, multi-family and commercial properties for professionals and investors, Future of Commercial Real Estate
- Legal Issues/Real Estate Attorneys, lawyers writing on real estate issues for consumers or professionals, Real Estate and Construction Law Blog
- Metablog, weblogging about real estate weblogging, Real Estate Weblogging 101, Carnival of Real Estate Blog
- Megablog, multi-user real estate weblogging portal, ActiveRain Real Estate Network
- Hyperlocal Megablog, multi-user real estate weblogging portal focused on consumers, Localism: Local Real Estate Information
- Personal Observations, Reflections by individual consumers on buying, selling, remodeling, flipping, etc.
- Mainstream Media Real Estate Weblogs, consumer information, insider news from media outlets, BusinessWeek Hot Property, Inman New Blog, Lansner on Real Estate
- Bubble Blogger, the world will end in a cataclysm of unrelenting misspellings
- Entertainment, the lighter side of real estate
Nothing is quite that neat, of course. BloodhoundBlog is an Industry weblog, to be sure, but it also combines elements from the Investor, Loan Officer, Mortgage Industry, Technology and Marketing headings. Many Local Interest real estate weblogs also feature Industry content.








































































































































































































November 16th, 2007 at 5:38 pm
Jay…one forum of real estate blogging that has yet to be tapped in a significant manner…1031 exchange specific blogs by a Qualified Intermediary. I am trying to fulfill that need as a Qualified Intermediary for 1031 Exchange Coordinators out of Bellevue, WA. I’m just getting a stable of posts together and trying to form a solid base of solid contacts. Let me know what you think of our blog.