No place like home: TheBrickRanch.com is as warm and fuzzy as an Easter Chick
We finally settled on the WordPress theme and look-and-feel for TheBrickRanch.com.
Not to put too fine a point on it, but this is a reasonable example of what I’ve been talking about. We’re selling real estate, yes. But we’re selling to people, and I think it is important to connect with people immediately on an emotional — even visceral — level.
Not: I am a good Realtor. Rather: I am like you. I share your values. I want for you what you want. Yes, I want for your family to be safe, protected from the weather, financially secure. But much more than that, I want for all of you to live the life of quiet, undoubted serenity you see in that child’s face. I want your children to feel that safe in our chaotic and sometimes hostile world. And I want to communicate every bit of that in a glance, without saying a word. I’m not selling houses. I’m selling the idea of a better life — because that is what you’re buying.
Can we do all that with warm colors and one photograph? Probably not. But the first close is to keep them from clicking away, and I think our theme can do that job. If we can keep them for ten seconds, we can keep them for ten minutes. If we can get them to come back once, we can get them to come back twenty times. If we can get them to agree that Teri Lussier is the Realtor to help them find that better life, we’re done. The playing field is cleared of competitors.
Can we do all that? Take a look and see for yourself. The weblog is as warm and inviting as a dozen pastel Easter eggs — without all the indigestible hard-boiled chicken embryos inside…
