Three quick notes on writing real estate weblogging content that connects with your readers

Primus:

From the Online Marketing Blog’s “25 Tips for Marketing Your Blog”, here is tip number nineteen:

Post regularly. If it’s a news oriented blog, 3-5 times per day. If it’s an authoritative blog, 3-5 times per week, but each post must be unique and high value.

This is not easy. Working in real estate is a demanding job, with very long hours, and a lot of intense but irregular activity. How are you supposed to keep up a regular blog-posting schedule as well?

I don’t know, but it’s something you’ll have to work out if you want to make real estate weblogging work for you. People have to know they can depend on you to make regular, creditable weblog entries. As hard as it is to get a reader, it’s very easy to lose one…

Secundus:

This is from Seth Godin’s 56 tips on how to get traffic for your weblog. Here is tip number forty-seven:

Don’t promote yourself and your business or your books or your projects at the expense of the reader’s attention.

This one goes miles for me. I have no objection to you telling me about your product — particularly how it solves some problem at hand — provided there is a real problem that is really at hand. But if you’re just going to give me a commercial, do it on your static web-site — or on TV.

This is a hard row to hoe, a thin line to toe, given that most real estate webloggers are blogging, at least in part, to drum up business. The bottom line is, if you start to look like spam to me, I’ll start to treat you like spam. How is that to your advantage…?

Tertius:

More from Seth Godin’s 56 tips on how to get traffic for your weblog. This is tip number thirty-eight:

Write about blogging.

This may well be the most self-referential medium in the history of media. That’s okay. Discursive prose is how we think orderly thoughts, and writing about weblogging is how we get better at weblogging.

The beautiful thing about this conversation is that sharing the purely introspective also amplifies it, while apprehending the amplified thoughts of others yields a better state of introspection. We become a forum, an agora — blog to blog, within a blog and within our own minds, solitarily engaged in the most blaringly public of debates. Very cool…