By Greg Swann and Teri Lussier with Kris Berg,
Brian Brady, Allen Butler and Jay Thompson

  • Go to the head of the class
  • About Real Estate Weblogging 101

    Table of Contents

    • Philosophy — The why of real estate weblogging
      • Apprehending Real Estate Weblogging 101: Gatekeepers without walls and a book without paper
      • LongTail.TV: Welcome to the five-hundred-thousand-channel media network
      • But does all that blogging get you CLIENTS?!?
      • Real estate weblogging is a journey, not a destination
      • What’s wrong with real estate weblogs? I might run this way and that, but never hot and cold
      • Want to make sure you can defend yourself from internet bad guys? Aim for the body, not the head
      • The style of your soul: The fundamental virtue of conscientious real estate weblogging
      • Dancing on bridges: Apprehending great real estate webloggers
    • Art — The how of writing
      • Weblogging as if it really mattered: How to write with integrity and passion
      • Got Voice? And other questions for which I have no answers…
      • Author 12: My life as a Bloodhound
      • Dustin Luther at Rain City Guide: “Enjoy the journey because the destination is unknown!”
      • The silencing of the lambs . . .
      • Three quick notes on writing real estate weblogging content that connects with your readers
      • What is the difference between a weblogger and the press?
      • Webloggers and the press: Oversight and S.W.A.G.
    • Mechanics — The Nuts and Bolts of Building a WordPress.ORG Weblog
      • Using FTP to Upload a WordPress Plugin
    • Business — The how of making it pay
      • Think globally, blog locally: If you want local leads from your real estate weblog, pursue local interests
      • Can yet another easy-blogging local-content solution beat community-building local real estate weblogs?
      • Neighborhood-level real estate weblogging: Traffic is not about traffic, traffic is about conversions
      • No place like home: Scale your locally-focused real estate weblog down to the size of a good time
      • No place like home: Choosing a real estate weblog’s theme
      • No place like home: TheBrickRanch.com is as warm and fuzzy as an Easter Chick
      • Profitable real estate weblogging: Burning the midnight oil to make family out of your farm
      • An insanely great hyperlocal real estate weblogging strategy: Be the community
      • Exploding heads: Sparking weblogging ideas into a conflagration
      • Real estate blogging for dollars: It’s time to make money…
      • Building an audience: Using blogging, social networks, email newsletters and viral marketing instead of SEO
      • So, you wanna be a real estate blogger? Dustin Luther’s seminar how the job is done
      • Feed guarding: Protecting your weblog content from theft — or worse fates
      • A picture of The Third Career: If we’re not blogging for business, what are we blogging for?
    • Science — The how of having written
      • Apprehending Realtor 2.0: Seven essential skills of the 21st century real estate agent
      • Perfectibility in real estate weblogging: Revising yourself to something approaching genius
      • In Case You Just Tuned In
      • Which weblogging software platform? WordPress repays the effort it takes to set up
      • For the budding real estate weblogger, opportunities for self-improvement are everywhere
      • Better, faster and cheaper in time and effort: Software for managing the real estate weblogging workflow
      • How to make Google your real estate weblog’s best friend
      • Todd Carpenter’s REMBEX.com is the search engine of the RE.net
      • Real estate photography snapshot: Choosing a camera
      • Real estate photography snapshot: How to pick precisely the wrong camera
      • Real estate photography snapshot: Composition is salesmanship
      • Buying advice: Mid-range audio equipment for recording podcasts
      • Imposing order on an inherently disordely medium
      • Customizing your weblog with CSS and PHP: Navigating from post to post
    • Taxonomy — The who’s whom of real estate weblogging
      • An RE.net taxonomy: Types of real estate weblogs
      • BloodhoundBlog’s potentially canonical list of real estate weblogs

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    Visit our nationally-known real estate web sites

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    • Phoenix Short Sale Values: Whether you are buying or selling, take advantage of our short sale expertise.
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    • Distinctive Phoenix Homes: Exploring historic and architecturally distinctive homes in Phoenix and the surrounding area.
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    • Distinctive Paradise Valley Homes: Paradise Valley is home to masterpieces of opulent luxury, painted upon a stunning canvas of pristine mountainous desert.
    • Exploring Distinctive Paradise Valley Homes: A detailed look at Paradise Valley real estate, featuring some of the most breath-taking luxury homes in the world.
    • Real Estate Weblogging 101: A step-by-step introduction to real estate weblogging written by experts.
    • The Phoenix Real Estate Technology Exchange: Technology weblog by and for Phoenix-area real estate professionals.
    • SplendorQuest.com: Celebrating Humanity.

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    Greg Swann's Arizona Republic real estate columns

    • The news media may insist that the real estate market has turned the corner, but my attitude toward work is simple: "Just say yes!"
    • Despite the hype, the long-term trend of home prices in Phoenix is still steadily downward
    • Looking for a reason to buy real estate? How about free ice cream?
    • When the weather finally breaks in Phoenix -- it breaks for ten solid months of pure paradise...
    • Are banks "warehousing" foreclosed homes in the Phoenix real estate market? If so, sooner or later something will have to give
    • Even though much of the current real estate "news" is really just hype, there can still be good reasons for you to be in the market
    • Does your smart-phone hold within it the future of real estate marketing?
    • Unleashing the power of internet technology on real estate transactions
    • Fishing for the details takes the fun out of real estate fish stories
    • How real estate transactions can fall apart -- and how Realtors work to keep the parties together
    • The buyer's agent is the unsung hero of the home-buying process
    • Why should you enlist a buyer's agent to help you buy a home? Because you'll get a much better deal -- even if you pay full price
    • With MLS listings available everywhere on the internet, why do you need a buyer's agent?
    • Is this the right time to buy a house in Phoenix? It depends...
    • Private ownership of the land is the source not just of our freedom but of our civility and of our humanity itself
    • Getting outbid for houses? Relax. Available homes are not in short supply, so there is no reason to overpay
    • Cashing in on your $8,000 first-time home-buyer tax credit may take some effort in the current Phoenix real estate market
    • Getting a $15,000 tax credit when you purchase your next home could be as easy as stealing candy from a baby...
    • Do you want to save money in the Phoenix real estate market? Stop shopping for bargains and start shopping for value instead.
    • How Phoenix real estate investors can make their rental homes more appealing to tenants
    • Foreclosures are bringing unscrupulous practices back to the Phoenix real estate market
    • The $8,000 first-time home-buyers tax credit gets even juicier
    • The goal of the BloodhoundBlog Unchained training conference is to push the bums out of the real estate business
    • Are you looking for a flinty-eyed steward to protect the value of real estate? Whatever you do, don't turn to a banker!
    • Is there a housing boom going on in the Phoenix real estate market? Or is this really just a Fool's Gold Rush?
    • A good Realtor may be the key to preserving your parents' legacy when they pass away
    • Taking the pulse of the Phoenix real estate market: Boom? Bust? Both?
    • The five bad habits of highly ineffective real estate investors
    • If you live where it snows and where rust is common, it might be time to think about moving to metropolitan Phoenix
    • The Phoenix real estate market will turn around when our population rises to match our housing supply
    • There is money to be made in Phoenix-area rental homes -- unless you lose it to a scam artist
    • Do you own a home in Metropolitan Phoenix? Trying to sell one? I feel your pain. But for investors and first-time home buyers, prices and interest rates are low and incentives abound.
    • The federal government's housing casino will never play fair as long as there are votes to be bought by cheating
    • Obama's housing rescue plan won't rescue housing, but it will delay the eventual recovery of the real estate market
    • Prices for Phoenix-area real estate are very low, but are they low enough to justify a run on the market?
    • Are you planning on making expensive changes to your home? Make sure they'll make sense to future buyers
    • Remodeling your home -- if you do it right -- can add to your enjoyment now and to your resale value later
    • Looking to make changes in an older production home? Within limits, you can do just about anything you want
    • A pocket history of production home-building in the Phoenix-area
    • Doing the right kinds of repairs and remodeling to your home is the key to maintaining its resale value
    • If selling is not a viable option, you need to fall in love with your house all over again
    • 'U.S adults' may not want foreclosed homes, but homebuyers sure do
    • Workable real estate deals may require even more creativity
    • For some, the most financially-astute course of action may be to fake their way to foreclosure
    • Seriously, who's a better risk for a mortgage than someone who has already lost a home to foreclosure?
    • Someday soon we may have to turn back the clock on home lending
    • The bottom of the Phoenix real estate market may be in sight -- but, alas, the end is not near
    • A workout loan can be a win-win solution to avoiding foreclosure
    • How the new president is going to prolong the housing bust
    • Restoring a bargain-priced lender-owned home is easy -- if you have cash -- but a HUD 203k rehab loan makes it easy even if you don't
    • Foreclosure homes are sold 'as-is' -- but most need only minor restoration to bring them back to fully-livable condition
    • This just might be the optimal time to buy a home in Phoenix
    • If you have cash or can qualify for a mortgage, this could be the ideal time to grab a bargain-priced home in the Phoenix area
    • Other types of credit may be feeling the crunch, but home mortgages are still readily available
    • In a declining market, buying a short sale is too tall an order
    • This endless election season may give the real estate market time to self-correct before new legislation can make things worse
    • Fannie and Freddie fall to foreclosure, but, still, lenders lend
    • August was a great month for real estate sales, but when 40% of buyers are pushed off the playing field, home prices could plummet
    • With its new iPhone application, Trulia.com is taking on-line real estate search to the streets
    • Buy low? Sell high? You can't sell high for now, but prices are low enough that a buy-and-hold strategy could pay off handsomely
    • What went wrong in the Phoenix real estate market? We told homeowners to treat their homes like securities investments – and they did...
    • There's more to the mortgage relief bill than just mortgage relief
    • New FlexMLS system is a bold stride into the twenty-first century for Phoenix-area Multiple Listings Service
    • A real estate sign of the times: Our first custom yard sign printed in both English and Spanish
    • What's the obstacle to a paperless, iPhone-able real estate transaction? The sclerotic real estate industry itself
    • Don't learn all the wrong lessons about creative mortgages
    • Musical chairs: You can buy a home on leased land for a bargain price, but you must be prepared to sell before the music stops
    • You probably won't sell your home for an above-market price, but even if you do, the home still has to appraise for that price
    • Investors are coming back to the Phoenix rental home market -- and with the right business plan they'll make money
    • Price matters -- but so does everything else: When buyers come to see your home, they're looking for reasons to reject it, not to buy it
    • Has the Phoenix real estate market turned the corner? It's too early to tell, but May's results suggest we may be nearing the bottom
    • Looking for the bottom? Real estate speculators are establishing the bottom-dollar price for lender-owned homes in Phoenix
    • Phoenix real estate conference teaches Realtors and lenders the brave new world of internet social media marketing
    • The Flip digital video camera makes illustrating real estate ideas fast, convenient and fun
    • Are you an investor looking for a Phoenix-area rental home that will stay rented? Buy a home that's worth living in
    • Do you want to make sure your home will sell? Little things matter
    • The challenge for Realtors and lenders in the future: How do you sell to consumers who don't want to be sold?
    • Will Realtors be disintermediated by on-line tools? Probably not, but tech-savvy Realtors will supplant those who do not adapt
    • Zillow.com's Mortgage Marketplace brings anonymous apples-to-apples mortgage rate quotes to consumers, free consumer leads to lenders
    • Looking for a bargain in Phoenix real estate? Add some elbow grease to your money and go for a bank-owned home
    • If you don't have to sell into the current Phoenix real estate market -- don't. But what if you do have to sell...?
    • In the Metropolitan Phoenix real estate market, our long, slow slide in home prices is finally encountering demand
    • Your rental home in Phoenix will generate positive cash flow -- but will it appreciate significantly in the coming years?
    • How do you get visitors to come to your home's custom weblog? Shoe leather works well. Search engines? Not so much...
    • Dress up that custom weblog you've built to help sell your home
    • A custom weblog can be your home's 24-hour real estate salesperson on the world-wide web
    • Down Payment Assistance is another creative financing option you can deploy to make sure yours is the home that sells
    • Choosing second-best could get you the best possible home
    • If you've finally found your dream home in the Phoenix area -- don't dawdle
    • Selling your Phoenix-area home in a declining market? The race is to the swift
    • Net-borne buyers create new burdens for Phoenix real estate agents
    • Seller financing can give you an edge over your competition in the Phoenix real estate market
    • Your real estate improvement goals for 2008 will be more financial than physical
    • For real estate in Metropolitan Phoenix, the pain of currency inflation may be enduring
    • Time of the signs: Let there be light -- for real estate signs, that is
    • Government interference will prolong housing woes
    • Web site demonstrates how much work goes into staging a home for sale
    • What do Canadian real estate investors know about the market in Phoenix that you don't know?
    • Consumers to Realtors: 'Don't push me, I'll pull you instead -- and if you push too hard, I'll pull away'
    • Real estate representation has never been about information brokerage
    • Finding the best real estate deal in the Phoenix real estate market is a matter of balancing trade-offs
    • How low can they go? Negotiating a real estate bargain in the Phoenix real estate market
    • Phoenix has it's problems, but they're small compared to those in other cities
    • Your Metropolitan Phoenix house can't be sold if it can't be shown to buyers
    • New weblog documents and supports the transition to new a MLS system for the Phoenix real estate market
    • You'll lose money if you buy a house? Which house?
    • Looking for a bargain-priced home in the Phoenix area? If you don't Flinch!, the seller will
    • Fed trades a sharp pain followed by a quick recovery for an extended convalescence
    • If you assume the worst, what can you do to get your Metro Phoenix home sold now?
    • Doing an appraisal and an inspection in advance could swing the balance toward home sellers in Phoenix
    • What can home sellers do differently to get their houses sold int he current Phoenix real estate market?
    • Is Phoenix a buyer's market? You bet, but even more than that, it's a Realtor's market
    • How to take away buyers' objections to drawbacks in a home
    • Mortgage meltdown? The end of the world has been delayed again
    • Why didn't your Phoenix-area house sell? Price, preparation, presentation -- and availability
    • A by-owner home seller is no match for a skilled Phoenix Realtor
    • What makes a home sell in the curent Phoenix real estate climate? Marketing, preparation -- and especially price
    • Not all Phoenix area neighborhoods are feeling a downturn in real estate values
    • Celebrating the father of our freedoms: The freedom to own real estate
    • iPhone may herald a whole new way to shop for homes
    • Arizona state rethinks crackdown on online home appraisals
    • A short list of questions serves to answer why Arizona's real estate license laws should be repealed
    • The consumer is the loser with Arizona real estate licensing
    • Arizona real estate licensing fuels debate
    • The MLS 'ad' crackdown is a waste of time
    • New Arizona real-estate licensing law fails consumers
    • Video has a place in home sales, but use it wisely
    • Picture this: Digital photos can sell your home in the Valley of the Sun
    • Arizona State vs. Zillow.com will be a lengthy bout
    • Attention Arizona Board of Appraisal: An internet real estate valuation is not an appraisal
    • How to prioritize your home-buying negotiation in the current Phoenix real estate market
    • Web site builds a community of real estate consumers and vendors
    • A skilled Realtor in the Phoenix real estate market is the bargain of lifetime
    • Realty.bots will make home sellers happy
    • On-line real estate databases can fall short of buyers' and sellers' needs
    • Passive marketing can swing the balance in your favor in the Phoenix real estate market
    • Today's Metropolitan Phoenix real estate market should dictate price of a home for sale
    • Homeowners associations (HOAs) don't deserve hate; they have a purpose
    • 'Fizzbos' fizzle because of three key marketing issues
    • Phoenix home sellers: Are you ready for cherry-picking time?
    • A home seller who doesn't move out on time can create a legal tangle
    • A recent refinancing can make selling a house costly in the Phoenix real estate market
    • Phoenix-are home sellers who aren't motivated can create headaches
    • Blogs can help Realtors connect with communities
    • Communication is a good reason to use Realtor
    • The most important information in a real estate transaction comes with experience
    • Cutting out the middle man in a real estate sale might cost you
    • Real estate web sites offer exciting options
    • The price downturn in the Phoenix real estate market is less than scary
    • The best estimate of the value of a home comes from an appraiser
    • Be careful what you sign with your real estate broker
    • The home buyer is always liable for the mortgage
    • Helping my clients make a great deal on a new home purchase in Phoenix even better
    • Want to stop sprawl in Metropolitan Phoenix? Government needs to stay out of the real estate business
    • Learning to negotiate the buyer's agent's commission
    • Online real estate search can be fun, but it offers too few details
    • For-sale-by-owner home sellers can help move the real estate market into a new world for buyers
    • The Greater Phoenix real estate market is slow, but it's not on life support
    • Repeat after me: Mr. Realtor, what do you charge?
    • Greater Phoenix home buyers: Protect yourself from agent bonus fees by builders
    • Here are some blogs that stay on top of the real estate market
    • Who pays when 'seller pays closing costs'? The buyer...
    • An escape clause in real estate employment contracts would help everyone
    • Make your rooms make sense when selling your home
    • Getting a home inspection is important, but don't let it scare you off
    • Phoenix home sellers should select a price to make their house stand out in the marketplace
    • Don't be chicken about the Phoenix area real estate market
    • Home buyers should negotiate compensation for their real estate agents
    • Who pays whom for real estate? Follow the money...
    • In real estate transactions, dual agency benefits neither buyer nor seller
    • How much should you put down as an earnest deposit on a home purchase?
    • Two out of three ain't bad when buying a home in Phoenix
    • First-time home buyers' search provides good lessons for both buyers and sellers
    • Win-win deals are best for home buyers
    • Secret of getting a great real estate deal: Be willing to walk away
    • Tips for Phoenix real estate investors on avoiding unexpected fees and penalties
    • A rental house in the Phoenix area can be a smart opportunity if it is set up as business
    • The psychology of pricing homes for a quicker sale in the Phoenix real estate market
    • Let Realtor do his job and price your house for the Phoenix real estate marketplace
    • 'Homey' feel is a lure for attracting women home buyers
    • How to make your Phoenix-area house sell slowly
    • Using the web to buy a home may not be the best idea
    • Many factors affect a home's value in the Phoenix real estate market
    • Divorcing couples need togetherness on sale the sale of their house
    • 'Cheap' Phoenix home may not be what it seems
    • Home sellers, don't tell the buyer's agent your reason for selling
    • A vacant residential property requires attention, espcially in the Phoenix area
    • Realtors keep the home-buying process free of personal issues
    • You'll like the Phoenix real estate market better in April...
    • In real estate, market value is the rule: You cannot sell a house for more than it's worth, and you cannot buy a house for less than it's worth
    • The homeowner who blocks his own sale
    • Strategy and timing are everything in making a purchase offer on your dream home
    • Phoenix-area rentals can be a good investment if you can weather negative cash flow
    • The best time to list your home for sale: Friday mornings
    • Big money can still be made in hot Phoenix home market
    • Timid real estate investor lost chance for large Phoenix area rental home gain
    • The perils of pre- and post-possession for home buyers and sellers
    • Despite condo trend, the single-family home is still king in the Greater Phoenix real estate market
    • Make your home's mushrooming value work for you with a Phoenix rental property
    • In the Phoenix real estate market, home improvements don't necessarily mean a higher selling price
    • The sky won't fall in the Phoenix real estate market, but you can expect change
    • Seller's paying of closing costs could be a win-win situation for first-time home buyers
    • Short-term interest hikes shouldn't discourage Phoenix-area home buyers
    • Little white signs are tin-eared real estate marketing
    • Make your first open house the only one
    • Creative negotiations could land you a home bargain in the Phoenix real estate market
    • Getting a handle on leverage in the mortgage lending process
    • Price your Phoenix-area home right and it will sell
    • The real estate market is still sizzling in Phoenix' West Valley

    Metropolitan Phoenix cities

    • Aguila, Arizona
    • Ahwatukee, Arizona
    • Anthem, Arizona
    • Apache Junction, Arizona
    • Arlington, Arizona
    • Avondale, Arizona
    • Buckeye, Arizona
    • Carefree, Arizona
    • Casa Grande, Arizona
    • Cashion, Arizona
    • Cave Creek, Arizona
    • Chandler, Arizona
    • Chandler Heights, Arizona
    • Circle City, Arizona
    • Desert Hills, Arizona
    • El Mirage, Arizona
    • Fort McDowell, Arizona
    • Fountain Hills, Arizona
    • Gilbert, Arizona
    • Glendale, Arizona
    • Gold Canyon, Arizona
    • Goodyear, Arizona
    • Guadalupe, Arizona
    • Higley, Arizona
    • Laveen, Arizona
    • Lehi, Arizona
    • Litchfield Park, Arizona
    • Maricopa, Arizona
    • Mesa, Arizona
    • Morristown, Arizona
    • New River, Arizona
    • Ocotillo, Arizona
    • Palo Verde, Arizona
    • Paradise Valley, Arizona
    • Peoria, Arizona
    • Phoenix, Arizona
    • Queen Creek, Arizona
    • Rio Verde, Arizona
    • Scottsdale, Arizona
    • Sun City, Arizona
    • Sun City Festival, Arizona
    • Sun City Grand, Arizona
    • Sun City West, Arizona
    • Sun Lakes, Arizona
    • Superstition, Arizona
    • Surprise, Arizona
    • Tempe, Arizona
    • Tolleson, Arizona
    • Tonopah, Arizona
    • Waddell, Arizona
    • Wickenburg, Arizona
    • Wittmann, Arizona
    • Youngtown, Arizona

    Recent Weblog Posts

    • Making the connection: The objective of real estate weblogging is visceral and viral, not rape and run
    • The goal of real estate blogging is not SEO results but making enduring connections with your client base
    • Our first post-publication contribution: “But Does All That Blogging Get You CLIENTS?!?”
    • Initial blog reactions to Real Estate Weblogging 101
    • Open for business — at least in beta form…

    Weblog Archives

    • July 2007
    • June 2007

    Weblog Topics

    • Weblogging 101

    Contributors' Weblogs

    • BloodhoundBlog
    • TheBrickRanch.com
    • DistinctivePhoenix.com
    • San Diego Home Blog
    • World Wide Wealth Planners
    • The Realty Butler
    • The Phoenix Real Estate Guy

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